Beijing, CN
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"751 Design Beach" provides an environment for all to channel the beauty of innocence, imagination and wonder - reminding us all, if only for a week, the joys of being carefree.
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751 International Design Festival presents “Life’s a Beach”, an immersive installation.
Inspired by the experience of a leisurely day along the waterfront, the installation creates an unexpected vacation in a former industrial site. The project provides a few extra days of summer to connect people of all ages in the city. Enter through a slide and discover a playful environment with family and friends. |
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By day, visitors can step in the sand, lie in the waves, and grab something to eat – explore, relax, and play. A sandpit in the center allows adults to relive their childhood experiences at a beach/playground all while giving these same experiences to their own children.
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At sunset the installation evolves into an atmospheric electronic music festival. Beijing Electronic Music Factory brand Prajnasonic play sets to conjure a moonlit party on the shore.
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Art, design, and music worked together to deliver the atmosphere desired...
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