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751 DESIGN BEACH

September 27, 2017
Beijing, CN
"​​751 Design Beach" provides an environment for all to channel the beauty of innocence, imagination and wonder - reminding us all, if only for a week, the joys of being carefree.
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751 International Design Festival presents “Life’s a Beach”, an immersive installation.

Inspired by the experience of a leisurely day along the waterfront, the installation creates an unexpected vacation in a former industrial site. The project provides a few extra days of summer to connect people of all ages in the city. Enter through a slide and discover a playful environment with family and friends. 
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By day, visitors can step in the sand, lie in the waves, and grab something to eat – explore, relax, and play. A sandpit in the center allows adults to relive their childhood experiences  at a beach/playground all while giving these same experiences to their own children. 
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At sunset the installation evolves into an atmospheric electronic music festival. Beijing Electronic Music Factory brand Prajnasonic play sets to conjure a moonlit party on the shore. 
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​Art, design, and music worked together to deliver the atmosphere desired...
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  • HOME
  • DESIGN HijACK
    • 2020 - TULUM / MEXICO >
      • OVERVIEW
      • WORKS >
        • SQUIRREL
        • CHILLIN ORANGE
        • CYBER TACO
        • VEGGIE MARKET
    • 2017 - BEIJING / CHINA >
      • OVERVIEW
      • WORKS >
        • Shi You Shi Wu 时有时无
        • Shi You Shi Wu - Furniture Wall
        • PO2D
        • PERSONAL FENCE + WAVE
    • APPLY >
      • ENROLLMENT
  • STUDIO
    • 8-bit
    • 751 DESIGN BEACH
    • MINI MOBILE FARM
  • BUZZ
    • STREET LOSER
  • CONTACT
  • MERCH